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Watch experts discuss a range of issues around smoking cessation and consider the most effective ways to help patients quit for good.

Professor Robert West discusses the EAGLES* study

*The largest comparative randomised controlled trial of approved smoking cessation medications

Professor of Health Psychology & Director of Tobacco Studies University College London (UCL)

Robert West is Professor of Health Psychology and Director of Tobacco Studies at the Cancer Research UK Health Behaviour Research Centre, University College London, UK. Professor West is also co-director of the National Centre for Smoking Cessation and Training and is Editor-in-Chief of the journal Addiction.

He is co-author of the English National Smoking Cessation Guidelines that provided the blueprint for the UK-wide network of stop-smoking services that are now an established part of the UK National Health Service. His research includes evaluations of methods of helping smokers to stop and population surveys of smoking and smoking cessation patterns.

Professor West also undertakes research and consultancy for companies that develop and manufacture smoking cessation medications including licensed nicotine products. He is a trustee of the charity, QUIT and co-director of the National Centre for Smoking Cessation and Training. He has co-authored the stop-smoking guide ‘The SmokeFree Formula’.

Dr Alex Bobak discusses the benefits of delivering Very Brief Advice to smokers

Dr Alex Bobak, Senior GP Partner and GPSI in Smoking Cessation, Wandsworth Medical Centre, London

Dr Alex Bobak is senior partner of a General Practice in Wandsworth, South London. He has been running specialist smoking cessation clinics as a GP for more than 10 years and is the first GP with Special Interests (GPSI) in Smoking Cessation in the country. He has carried out research into pharmacological treatment in smoking cessation and is particularly interested in effective ways to deliver brief advice to smokers.

Dr Bobak is a regular speaker on smoking cessation at meetings throughout the UK and abroad and believes that helping smokers to quit is the most important part of Primary Care. He is on the faculty of The Global Healthcare Alliance for Treatment of Tobacco Dependence.

PP-CHM-GBR-1869. April 2018.

Videos about CHAMPIX and smoking cessation